Dan Janick is the Chief Executive Officer of Elsmere Education. Founder Justin McMorrow passed the torch to Dan in February 2023 after 10 years of leading Elsmere’s success, drawing on Dan’s trusted expertise to drive the continued growth of the company.
Dan has a 30-year track record of partnering with founders, owners and leadership teams of entrepreneurial businesses to build value and drive effective execution. Having served in various executive, board and advisory roles over his career, Dan is an experienced leader who aligns people and resources with mission and values to bring about organizational success. Through his prior leadership experience at Academic Analytics, LLC and SignalPath, LLC, Dan has helped technology companies scale effectively and positively impact the higher education and research communities.
Dan’s passion for helping others has drawn him into numerous service activities and Board and committee roles, including Catholic parishes and schools, and other community organizations.
Outside of work, Dan is a dedicated family man, currently enjoying the empty-nester chapter with his wife, Karin, as their two daughters begin pursuing their own careers and adventures. Living an active outdoor lifestyle, he has completed 15 marathons and spends countless hours in the Blue Ridge Mountains. Dan is a native of Dallas, Texas, and currently resides in the Charlotte, North Carolina metro area.
Justin McMorrow is the Founder and Chairman of Elsmere Education. Previously serving as the President of Elsmere driving it’s growth for over 10 years, he will now lead Elsmere Advisory Services, a new affiliate that provides strategic consulting and operational assistance to help colleges and universities reach more students.
Justin has over 25 years of educational leadership experience. Creating Elsmere Education in 2012, Justin started and remains committed to a company owned by its employees, allowing Elsmere to stay focused on helping students access high-quality, affordable educational opportunities. Fast forward to the present day, Elsmere has grown into 80 employees and was certified as a B Corporation, demonstrating our commitment to balancing profitability and purpose, building trust with our partners through ethical and transparent business practices, and making a positive impact in the greater community.
Outside of work, Justin is committed to his three teenage daughters and wife. His hobbies include reading, golfing, and biking. Justin is from Houston, Texas, (go Astros!) but currently resides in Denver, CO. Justin is very involved with the Denver community and currently serves on the Saint Joseph Hospital Foundation.
Cindy Chicota is the Chief Experience Officer at Elsmere Education where she leads client engagement strategy and ensures cross-organizational alignment to drive a superior experience for university partners and Elsmere’s employees. She is a data-driven, results-oriented leader whose passion for Elsmere’s mission and care for its people are matched with strong tactical leadership, outstanding interpersonal skills, nimble decision-making, and a proven track record in handling complex people and operational challenges.
Cindy has been ingrained in the education technology industry for more than 20 years, making strides as a woman in leadership, serving at the executive level for more than 10 years. During this time, Cindy has had the opportunity to be a part of incredible teams that have also dedicated their careers to transforming online education with a joint passion for helping students and institutions by making learning accessible. Through her leadership experience, she is able to secure department and employee alignment, ensuring the systems, processes, and people are in place to achieve the goals of the company and our partners.
Throughout her life and career, Cindy has found a passion for Women’s equality and rights in the workplace and world. In her free time, Cindy enjoys spending quality time with her family (including all her animals) and taking in all the adventures of life whether that is waterskiing, snow skiing, or taking advantage of Colorado’s playground! Cindy is a Colorado native and currently resides in Centennial, CO.
Justin Sloan is the Chief Operating Officer at Elsmere Education. In this role he provides leadership and integration of our Marketing, Student Services, Product, and compliance operations. With over 20-year track record in higher education, Justin is dedicated to improving the institutional experiences and helping students reach their full potential.
Appropriate for the higher education industry, Justin is a life-long learner who has obtained multiple degrees and certifications. In addition to currently pursuing his EdD in higher education, he previously earned a Master’s in Science Education and a certification in Innovative Higher Education Leadership. His passion for education has allowed him to be an asset at Elsmere Education, where he exemplifies our core values daily, allowing for trust and transparency in all of our partnerships.
Outside of work and his studies, Justin enjoys spending time outdoors cycling and trail running in the mountains. However, his biggest passion is his family. He loves spending time with his wife and two children traveling to unique parts of the country, visiting his hometown of Centerville, OH, or just relaxing at their home here in Denver.
Matt Sieger is the Senior Vice President of Strategic Initiatives and Head of Enrollment Services at Elsmere Education. Matt manages and provides oversight for all Enrollment Services organization and operations, serving as the chief strategic officer for new student enrollments for all of Elsmere’s partner institutions.
Matt has nearly 30 years of higher education experience, along the entirety of the student lifecycle. Through his educational leadership experience, he’s found a deep passion for helping others, discovering that being a part of a student, partner or colleague’s life decision can be extremely rewarding. Combining his insights and passions, Matt contributes to the success of Elsmere by serving as a key collaborator across departments implementing employee development plans.
Diving deeper into his passion for education, Matt is currently a candidate for his Ed.D. in Higher Education at the University of Denver with expected graduation in 2023. In his spare time, Matt enjoys spending time with his family, exploring Colorado’s great outdoors, and considers himself to be a huge science fiction and superhero enthusiast. In addition, Matt also serves on the Arapahoe Community College Foundation Board of Directors. Matt grew up in Houston, Texas, but currently resides in Denver, CO.
Heli Frazier is the Senior Vice President of Marketing at Elsmere Education, where she leads strategic marketing plans and develops go-to-market strategies to drive growth for our partner universities.
Heli is passionate about education and has nearly 20 years of experience in education. She has held marketing leadership roles at INTO University Partnerships and Laurate International Universities, as well as in online education and at a private, multi-campus university. Most recently, she was overseeing the international marketing for 17 partner universities and an academic program portfolio of 5,000+ programs at INTO University Partnerships.
When Heli is not working, she enjoys Pilates, yoga, travel, and doing anything outdoors. She is from Finland and currently resides in Los Angeles, CA.
Mary Lurry is the Vice President of University Partnerships at Elsmere Education, where she works closely in partnership with universities to drive growth. We help colleges and universities grow – by building online programs to extend their reach to students worldwide. Mary loves enabling partners to realize their strategic goals for online learning.
Mary brings over 30 years of fundraising, communications, and recruitment experience and over 12 years in higher education. Her broad expertise in Healthcare, Arts Management and Health and Human Services provides valuable insight into solutions that benefit our partners. She has held higher education leadership roles in Account Management, Alumni & External Relations and Advancement. Most recently, she was VP of Account Management for Elsmere Education, where she worked with our partners to identify, launch and grow their online program portfolios. During her time in University Advancement, she and her team raised over 60 million dollars for student and faculty needs in a span of 10 years.
Mary spends her free time reading, walking on the beach and making jewelry. She is often found in St. Augustine, Florida, enjoying the “nation’s oldest city.” She is from Louisiana and currently resides in Oklahoma.
Ryan Lassila is the Vice President of Finance at Elsmere Education, where his primary role is to create timely, transparent, and accurate financial reports that reflect our internal operations and facilitate successful college and university partnerships. Ryan’s goal at Elsmere is to support company growth through a balanced portfolio of investment initiatives.
In addition to overseeing our financial department, Ryan is also currently obtaining his MBA from the University of Florida with an emphasis in Finance and Strategy. In the past, Ryan has been part of early-stage startups in major cities like his hometown of Los Angeles, and once spent a month working from his van while traveling through New Zealand.
When away from Elsmere, Ryan enjoys outdoor activities such as snowboard and surfing, although it has been challenging to find surfing while living in Denver. Tennis is another hobby of his, which stems from his time on the court playing Division III collegiate tennis, where he ranked top 10 in the nation.
Ryan’s passions include his family, time with friends, and making a difference in people’s lives through greater opportunities with technology and education.
Jillian is a Senior Enrollment Coach at Elsmere Education, where she works closely with students to ensure they obtain all the information about a prospective program, help them navigate the admissions process, and assists in the mentorship and training for new enrollment coaches.
Jillian has spent the last eight years focusing on creating exceptional client experiences in the realms of entertainment venues and sales. She has also had the opportunity to develop customer service and employee safety trainings for entertainment venues to ensure both the needs of the customers and employees are being met. Jillian’s goal is to help new enrollment services employees understand the ins and outs of their role, the admissions process, and ensure they have the confidence to be successful in their role.
Jillian enjoys traveling to the Rockies for a ski weekend and reading every chance she gets. She is passionate about supporting the arts and ensuring they stay accessible for years to come. Jillian is originally from Kansas but currently resides in Denver, Colorado.
Melinda Sward is the Director of Human Resources at Elsmere Education, where she oversees the recruitment, employee relations, and talent management of the team members within the organization. Melinda spends a lot of time researching, developing, and executing the various company policies and procedures that collectively support the culture at Elsmere Education.
With a Master’s in Counseling and multiple years of HR experience, Melinda was able to successfully help Elsmere double in size during the COVID-19 pandemic and continues to find new ways to attract and retain quality talent to join the team. Melinda is an asset to Elsmere and helps foster a positive work environment and strong company culture by exemplifying the company values and mission in her everyday work and relationships.
When Melinda is not working, she loves traveling, wine tasting, and cheering for her hometown football team, the Denver Broncos. Melinda is a native of Colorado, and currently lives near the Sloan’s Lake area in Denver.
Austin Vosler is a CRM Marketing Manager at Elsmere Education, where he uses his 16 years of experience to effectively deploy email and text communications to prospects and students for all of our university partners. Austin oversees the Email Marketing and Social Media team, where he uses his industry knowledge to build new automation that increases efficiency and helps identify new opportunities to build relationships through various communication channels.
Austin has worked with a wide variety of organizations throughout his career, including some notable ones such as IBM and Backpacker Magazine. Additionally, he recently earned his MBA and successfully obtained a 2022 Pardot Specialist Certification.
Outside of work, Austin is a true Colorado native who loves a variety of outdoor activities. He loves spending time doing his part towards environmental conservation and can always be found near the closest fluffy dog. He is also passionate about music and can often be found at live shows or playing his guitar. Austin is originally from Julesburg, Colorado, but currently resides in Longmont.
Sarah Goldenberg is a Student Success Manager at Elsmere Education, where Sarah leads a team of Student Success Coaches who empower students to reach their educational goals by creating outreach plans to support at-risk students, communicating concerns to academic departments, and connecting students to appropriate support resources.
Sarah has a Master’s degree in Education, and over a decade of experience working with online graduate students in Enrollment and Academic Advising at various universities, among other distinctions in the field. Sarah analyzes programmatic trends and proposes solutions to partners in order to increase program completion and student satisfaction.
Some of Sarah’s hobbies include making stuffed animals and hiking with her dogs. She is passionate about making quality higher education opportunities accessible for all students. Originally Sarah is from Savannah, Georgia, but currently resides in Denver, Colorado.
Chris Manley is a Senior Content Strategist at Elsmere Education, where he leads the content team. He is passionate about planning, creating, deploying, and tracking content initiatives for our clients. He loves partnering with clients on a variety of marketing initiatives!
Chris brings 18 years of combined marketing, sales, sales operations, project management, and client solutions experience. He has worked in a variety of verticals including real estate, retail, tourism, automotive, and most recently higher education for the past 9 years. He worked in marketing at two Universities prior to Elsmere.
Chris enjoys hiking, exploring Colorado with his partner Hannah, and working on a variety of creative pursuits in his free time. He is from Burlington, VT, and currently resides in the Denver Metro area.