Positioning Your Online Master’s Degree for Success in the Crowded, Volatile Market
by Heli Frazier The rapid growth of online programs has resulted in a crowded master’s marketplace where institutions compete on their ability to stand out in a sea of options. According to recent research from Eduventures®, the number of graduate programs increased by +39% from Fall 2013 to Fall 2022, representing more than twice the […]
Enhancing University Capacity: Effective Strategies for Growth
by Brian Saunders With two decades of experience in higher education and ed tech, I’ve seen firsthand how universities have evolved in their approach to growth and innovation. From my early work with international ed tech and online program management (OPM) companies to my current role at Elsmere Education, one truth remains clear: building and […]
MBAs vs. Specialized Business Degrees: A Market-Based Approach to Program Development
The business master’s market – MBA vs. Everybody The business master’s degree market is vast and multifaceted. According to the National Center for Education Statistics (NCES), 23% of all master’s degrees conferred in 2021-22 were within the business field, making it the largest within graduate education.1 This highlights the significant demand for business education at […]
Meeting Students Where They Are: Tailoring Support for Adult Nontraditional Learners
by Chloe McNeill Online education and distance learning are not new concepts. The evolution of education has been significant, from correspondence courses in the 1960s to fully online courses in the 1990s. Technology advances and the internet’s widespread adoption have made online education a popular modality for over 30 years. Flexibility for Nontraditional Students Online […]
Empowering Higher Education Institutions Through Transparency: A Partner Success Approach
by Lindsey Manning It’s no secret that higher education is undergoing a transformation, and to achieve long-term, sustainable growth, we will need to learn to adapt to these changes. What has worked in the past may not necessarily work anymore, and what works today may not work tomorrow. Now more than ever, success hinges on […]
Elsmere Education Market Insights: Potential for Mental Health Degrees
Surging Demand + Not Enough Providers = Potential for Mental Health Degrees
Elsmere Education Market Insights: Anticipating Shifts in the Graduate Business Market
Wither the old MBA? Emerging Trends in the Graduate Business Market. In this post, we utilize data to examine the country’s most popular field for graduate degree programs.
Launch New Academic Programs with a Solid Market Analysis
In this series, we share key criteria to consider when evaluating new potential programs with examples from our own research.
