Achieving Sustainable Growth for MICA’s Online Master of Professional Studies Programs
In 2018, Elsmere Education engaged with Maryland Institute College of Art (MICA) to embark on a valuable partnership.
The Beginning of a Successful Partnership
MICA is recognized as a premier leader in art and design education, deliberately cultivating a new generation of artists. In 2011, they launched their first Masters of Professional Studies program. Although they saw a lot of success with the initial launch of the program, they acknowledged room for improvement after consistently enrolling a small quantity of students. They started investigating new ways to engage, recruit and retain more students, while maintaining a student-centric environment. Elsmere saw an opportunity to address these challenges, bringing their expertise to the table to help MICA grow as an institution and reach their goals.
In initial conversations, McMorrow recognized the great program MICA created and the opportunity to repackage those programs to address one of their main goals of enrolling more students into these programs.
Achieving Sustainable Growth
By partnering with Elsmere, MICA was almost immediately able to increase their start goals and launch two additional programs. In less than a year, MICA went from initially enrolling less than 10 students, to having 101 tuition deposits over two starts.
The Elsmere Difference
From the initial engagement, MICA recognized the different class of partnership Elsmere embodies. Unlike a traditional Online Program Management Company (OPM), Elsmere focuses on internal capacity building and transparency, providing our partners flexibility, ownership and visibility over every decision.
Elsmere’s approach enables institutions like MICA to quickly tackle challenges of today while laying the foundation for their institutional future. Contact us today to learn more about how Elsmere Education can help your institution achieve sustainable growth.
