The Elsmere Education Difference


Product Marketing Manager
Department: Marketing
Full Time
Denver, Colorado, United States - 80206

Elsmere Education helps colleges and universities strengthen their mission - through building online programs to help our University Partners enroll and graduate students all over the world. Elsmere is headquartered in the Cherry Creek area of Denver and works with select universities around the country on online programs and other growth initiatives. With relationships defined by transparency, Elsmere Education manages the strategy, marketing, recruiting, program development and retention efforts for its partner universities.

The Product Marketing Manager will have a passion for marketing that begins with the student and their success. The successful candidate will be responsible for conceiving, designing and implementing omnichannel marketing initiatives to generate qualified student inquiries that lead to new student enrollments for our partner's degree programs. Critical to success will be a focus on developing and understanding the student persona and a comprehensive understanding of the post-baccalaureate education markets, this includes understanding competition, value proposition, return on investment for students, and the success criteria for programs

The Product Marketing Manager will accomplish these goals through research, insights, and critical thinking and be responsible for communicating, coordinating, and implementing the resulting strategies both internally and externally. The ideal candidate will have a minimum of 3-5 years' experience working in a marketing role and demonstrated success in various aspects of marketing planning, project management, online advertising, SEO, paid search advertising, pay-per-inquiry marketing, email marketing, social media or web analytics.

Key responsibilities:

  • Develop a deep understanding of the market and the demand characteristics of the market
  • Develop strategies to differentiate EEI partner programs within the market that meet goals for qualified inquiries for specified programs
  • Understand the student persona and their ambition and desire for completing degree programs
  • Maintain an understanding of key marketing channels and, using an analytical approach, optimize activities across channels - website, email, social, webinars, paid and earned media, print, alumni, and fairs/events
  • Develop compelling value propositions, unique selling points and support materials to position programs as the most attractive option; Create engaging messaging and positioning strategies to enable programs to stand out in the market
  • Own and manage the marketing calendar for named programs; Understand the market and seasonality of our business and develop processes and marketing initiatives to ensure optimal timing of messaging
  • Educate the enrollment teams on the student personas, value proposition, and marketing activities; Develop materials to enhance communication with students and facilitate the admissions process
  • Collaborate closely with other key members of marketing, enrollment, and operations to achieve success
  • Manage and measure effectiveness of campaigns and adjust as needed to maximize ROI

Additional Skills/Requirements:

  • Good attitude, positive mindset, and commitment to the Elsmere values
  • Minimum bachelor's degree in business, marketing or related field from a regionally accredited college or university
  • 3 - 5 years' experience executing goal driven marketing programs and marketing launches
  • Higher Education experience required
  • Experience and expertise in digital marketing
  • Proven ability defining and profiling markets, competition, and target audience to develop and execute successful marketing initiatives.
  • Ability to work in a fast-paced, entrepreneurial environment
  • Strong interpersonal skills, team oriented and proactive
  • Excellent written and verbal communication skills
  • Close attention to detail
  • Excellent presentation and communication skills
  • Strong problem-solving skills
  • Computer literacy: MS Word, Excel and PowerPoint
  • Prepare detailed reports for Management upon request

Benefits Include:

  • Casual work environment in Cherry Creek
  • Opportunity to participate in building something important
  • Experienced management team that enjoys the work - and loves education
  • Competitive salary
  • 401K plan
  • Unlimited PTO policy
  • Medical/Dental/Vision Insurance
  • Flexible Work Model
  • Stocked fridge
  • Community giving/volunteer program
  • Wellness reimbursement

This is not a remote job! Must be located in Denver Metro Area.

*To ensure the safety of all employees, guests, and their families Elsmere Education has adopted a COVID-19 vaccination policy. Our policy provides individual exemptions due to qualifying medical conditions ADA and sincerely held religious beliefs Title VII.*

Salary Range: $80,000-100,000

Purpose: Unlocking the power of learning, transforming lives.

Elsmere Education is an Equal Opportunity Employer.